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About Us

Looking Glass Clothing Company Co Founders Jen Nicks and Leigh Ann Conner

Our Story:

Looking Glass Clothing Company was born in January 2016 when Jen and Leigh Ann, two moms of two girls each, stumbled upon a shared dream of creating a clothing line for little girls. Our varied backgrounds in art and marketing allowed us the unique opportunity to combine what we love into a way to provide for our families. With a built-in focus group of four little girls and their sweet friends we started designing dresses and outfits that they would love to wear. When we heard them say they “didn’t want to take the clothes off ever,” we knew we were on to something.

We knew all along that our clothing had to be of the highest quality and produced in an ethically and environmentally friendly way. For us, that means keeping production in the United States and locally sourcing manufacturing to stimulate our economy and provide jobs for those in our communities.

In the beginning of our journey, we had many in the industry caution us about the high cost of keeping production local. Many said it couldn’t be done or that it is “hard to do the right thing” when it comes to manufacturing apparel. To us, doing the right thing is not an option – it is an obligation. We want to set the best example for our children and this is one small way that we can try to do just that.

You will notice that the label on our garments says “loved” – and there’s a good reason for that. We want each little girl who wears our garments to feel loved every time she wears them – and more importantly, every time she looks in the mirror (looking glass) we want her to know she is loved by God and by you, the customer. 

We hope you and your little ones enjoy our creations and we thank you from the bottom of our hearts for your support!!

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Design Philosophy:

We believe that children should be free to move and play comfortably in clothes they feel good in. Being moms to four little girls, we also know that little girls have strong opinions about the things that they wear, and sometimes practical doesn’t always win. We believe that clothing can be practical as well as pretty. Our whimsical prints are all inspired by the beautiful nature around us here in Western North Carolina. We aspire to create items that will become your little girl’s go-to favorites and you can rest assured knowing that we use the highest quality knit and cotton fabrics so you can wash and wear with ease.

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Made in USA:

Looking Glass Clothing Company is dedicated to making all of our clothing right here in the USA. We are especially committed to keeping as much manufacturing in our home state of North Carolina as possible. North Carolina has such a rich heritage of textile production in the United States, and we are fortunate to have wonderful resources nearby to help us bring our creations to life. By choosing to support American made products, you are taking an active role in supporting the American economy, ensuring safe labor conditions, and protecting the environment.

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