About Us

Looking Glass Clothing Company Co Founders Jen Nicks and Leigh Ann Conner

Our Story:

Looking Glass Clothing Company was born in January 2016 when Jen and Leigh Ann, two moms of two girls each, stumbled upon a shared dream of creating a clothing line for little girls. Our varied backgrounds in art and marketing allowed us the unique opportunity to combine what we love into a way to provide for our families. With a built-in focus group of four little girls and their sweet friends we started designing dresses and outfits that they would love to wear. When we heard them say they “didn’t want to take the clothes off ever,” we knew we were on to something.

We hope you and your little ones enjoy our creations and we thank you from the bottom of our hearts for your support!!


Design Philosophy:

We believe that children should be free to move and play comfortably in clothes they feel good in. Being moms to four little girls, we also know that little girls have strong opinions about the things that they wear, and sometimes practical doesn’t always win. We believe that clothing can be practical as well as pretty. Our whimsical prints are all inspired by the beautiful nature around us here in Western North Carolina. We aspire to create items that will become your little girl’s go-to favorites and you can rest assured knowing that we use the highest quality knit and cotton fabrics so you can wash and wear with ease.

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